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Panel of Judges

After nominations are closed, the panel of judges will play a key role in shortlisting the finalists and deciding the winners for the Nuffnang Asia-Pacific Blog Awards 2011. Find out more about the judging process and the panel of judges on this page.

Panel of Judges
Cheo Ming Shen (Co-Founder, Nuffnang)

Cheo Ming Shen is the Co-Founder of He and partner, Timothy, set up what is now Asia Pacific's largest blog advertising community, representing 1,000,000 bloggers regionally, with offices in 7 cities. Priding himself as a serial entrepreneur, his other ventures include a Twitter advertising network,, a multi-disciplinary online mall with integrated social networking elements, and an Interactive Design Agency, Ripplewerkz Pte Ltd. He was nominated as one of Businessweek Asia's Top 25 Young Entrepreneurs in 2007.

Timothy Tiah (Co-Founder, Nuffnang)

Timothy Tiah is the Co-Founder of His business accomplishments mirror those of his partner, Ming. Besides also being nominated as one of Businessweek Asia's Top 25 young entrepreneurs in 2007, he was recently awarded the JCI Creative Young Entrepreneur Award. Timothy is also one of Malaysia's top bloggers having cultivated his passion for it more than 5 years ago.

David Lee (Managing Director, Nuffnang Australia)

David Lee is the Managing Director of Nuffnang Australia. He was responsible for launching and developing the Nuffnang business whilst growing the Nuffnang blogger community to be the biggest in Australia. He comes with 8 years experience in the media industry and his goal is to bring greater awareness and success to the Australian blogosphere.

Joanne Chen (GroupM Interaction Partner)

Having graduated with an Accounting and Finance degree, Joanne's first job was with a tax consulting firm KPMG. After one year of filing corporate taxes and dealing with IRB officers, Joanne stumbled upon the advertising industry and joined Ogilvy & Mather as a fresh and eager Account Executive anticipating a more fulfilling and exciting career in the communications business. She has not looked back since and has been with the WPP group for the past 16 years doing client servicing and learning the ropes of media planning. Her most significant career achievement todate is being one the pioneers in the Malaysia digital media industry, establishing Mindshare's digital offerings in 2000 and subsequently GroupM Interaction in 2006. As a mother to 2 boys, she spends most of her free time keeping up with them, and of course indulging in her Korean drama addiction.

Eric Ramirez (Director, Nuffnang Philippines)

Eric Ramirez is an entrepreneur and investor. He is a cofounder of Outcomm, Inc., a leading outdoor advertising company in the Philippines, Molave Investments Ltd, an Asia focused multistrategy fund, and Eximius BPO Services, Inc., a real estate services company. He is also a director of Nuffnang Philippines, and Insync Inc, a google cloud syncing startup. He was formerly a director of Sun Microsystems Philippines, Pacific Microwave, Philippine Seven Corporation, and was also formerly the head of the Stanford Alumni Association of the Philippines. He is an avid fan of the internet and blogs. He is an amateur cook and an occasional magazine writer.

Magdelyn Choo (Asst. Brand Development Manager, Olympus)

Magdelyn Choo is the Assistant Brand Development Manager of Olympus Malaysia in the Imaging Systems Division. A graduate in Marketing and International Business, she has brought that knowledge with her to Olympus where she oversees brand management, and has now accumulated 7 years of experience under her belt there.

Pruet Narathuschan (Partner, Nuffnang Thailand)

Shortly after graduating from University College London (UCL), Pruet went into his family hotel and jewelry business and started a travel company called 4P Plus Co., Ltd. with brands such as Mushroom Travel, The Hip Experience, T for Thailand and an online social travel community, He has recently joined the Nuffnang family as the local partner for Nuffnang Thailand.

In his line of work, Pruet had the opportunity to travel around the world, which enables him to explore two of his passions: travel and food.

Petra Schreiber (Director, Marketing and Communication Volkswagen Group Malaysia)

Petra Schreiber has more than 15 years of experience in the automotive industry, having dabbled in various key positions involving marketing communications and branding. Petra Schreiber started her automotive career with a product of the Mercedes-Benz "International Junior Leadership Program", where she was first assigned to Asia, particularly in Hong Kong in the Marketing department.

She later went on to handle several other responsibilities for these markets before joining the Volkswagen Group as a Senior Manager. She is credited with the Auto Forum Beijing where she was establishing the brand showroom concept as a window of the brand downtown in Beijing. After the brand communication via the showroom concept, she was also responsible for the development, implementation and management of the Volkswagen Experience, a driver training program, as dynamic brand presentation. 2005, Petra Schreiber was assigned as Senior Manager, Marketing, Volkswagen China. She successfully took responsibility for brand communication national wide including the international and national auto shows in China.

During the Beijing Olympics 2008, Volkswagen was the official automotive partner. Within the brand Olympic engagement, Petra Schreiber was assigned as the head of Olympic Group Hospitality and developing, planning and executing the Volkswagen Group Hospitality of guests for the Olympic and Paralympic Games 2008. Other achievements she has to her credit include the brand participation in Shanghai Expo 2010, Eco Expo Asia in Hong Kong. In May 2011, Petra Schreiber got appointed as the head of Marketing and Communication , Volkswagen Group Malaysia. Petra Schreiber is married and has two daughters. She speaks fluent German, English and very good Mandarin.

Linda Law (Country Manager, Nuffnang Hong Kong)

Linda Law is the Country Manager of Nuffnang Hong Kong. She quickly fell in love with the blog advertising community since she joined Nuffnang 3 months ago. Her goal is to bring together the bloggers in Hong Kong and develop a great blogosphere like what Nuffnang did in the other countries and bring in cool ideas and strategies for advertisers. She is also an active event & marketing volunteer leading the annual biggest fund raising event of an animal welfare NGO in Hong Kong. Prior to Nuffnang, she worked as a Director of a Bar Restaurant Group with operations in Hong Kong and Singapore for more than a decade.

Premesh Chandran (Chief Executive Officer,

Premesh Chandran, 42, is the co-founder and CEO of, the leading online media in Malaysia, reaching over 350,000 readers per day in four languages (English, Malay, Chinese, Tamil).

Founded in 1999, Malaysiakini has won various international awards including from Asiaweek, Businessweek, International Press Institute, the Committee to Protect Journalism and Reporters San Frontiers. The site has also been featured in various books and international journals, and has been credited as key driving force of political change in Malaysia.

Premesh is also the founder of Malaysiakini's non-profit training and research organisation - the Southeast Asian Centre for E-media. Seacem has trained over 500 member of independent media and civil society in using new media, and developed key technologies for media organisations.

Premesh speaks regularly at international fora on the business of new media. He is a TED Fellow for 2010 and a Chang-Lin Tien Fellow (2010).

Premesh has been a democracy activist since his university days, taking up issues related to human rights and democracy in Asia. He has worked as a lecturer, as a labour researcher and as a senior writer at the Malaysian daily newspaper TheSun. Apart from Malaysiakini, his passions include science, social entrepreneurship and human rights. He holds a degree in Physics and a Masters degree in International Studies.

Kenneth Wong (Head, Online & ITL - Marketing Communications & Planning, Celcom Axiata Berhad)

Celcom is a member of the Axiata group of companies with the widest and most extensive coverage in Malaysia. A seasoned marketer with extensive advertising background and online marketing, Kenneth is responsible for driving organization's integrated marketing campaigns focusing on digital marketing strategy, planning and execution. His previous experience includes client servicing, strategic and brand marketing stints in CIMB, Interface Advertising and Institute for Customer Relationship Management in the past 9 years.

Judging Process

The panel of judges have scored the nominees on the following criteria:

  1. Presentation (10%) - Overall appeal, neatness, user-friendliness of the blog

  2. Content (20%) - Readability, images and expression of the content

  3. Relevance to Category (20%) - Professionalism and usefulness of information

The average score of all the judges is used to compute the final scores of nominees. Judges with conflict of interests with certain nominees have sat out of the judging process.

Every judge has at least one witness present during the judging process to make sure that the process is as fair and impartial as possible.

The judges' score will contribute 50% of the final score to decide the Blog Awards winners, whereas public votes will contribute to the remaining 50%.


Nuffnang Asia-Pacific Blog Awards 2011